Presenting at CEN. Social Media Convergence: Band Promotion, Fan Engagement

Carolina Entertainment Network

I wrote a post back in 2009 titled “Don’t “get” Social Media? Think like a Musician” after seeing U2’s 360 Tour at Carter Finley Stadium.

I wrote that the beauty of musicians is their willingness to expose themselves to an audience. Their words are intimate, if only to them. They’re more so than not, authentic in their personality and not everyone gets them because of that – but that’s ok. They have a tribe of rabid fans who do get them and are willing to do anything to champion the success of their star.

Musicians are tied to community. They’re passionate about cause and the human condition as it often feeds their inspiration. When they write (just like a Twitter and Facebook status), their words reach out and relate to someone else who sees things as they do. It creates a connection and apparent conversation. It’s personal between the artist and listener.

On Wednesday, April 25, at 7pm  at the Carolina Entertainment Network’s (CEN) monthly mixer we’ll be expanding on this topic.

I’ll be presenting Social Media Convergence: Band Promotion, Fan Engagement and leading the discussion along with some who’ve leveraged the new tools with the old and had success:

Dolphus Ramseur
Founder, Owner and President of Ramseur Records, LLC. Ramseur Records is an independent record label and music management company based in Concord, NC. Ramseur’s acts (The Avett BrothersBombadilSamantha CrainFrontier, RuckusPaleface), have won Grammy awards, performed live on the Grammy’s as well as on the Late Show with David Letterman, Conan O’Brien, Jimmy Fallon, Jimmy Kimmel, Craig Ferguson, Grand Ole Opry and Austin City Limits. In addition to late night TV success Ramseur acts have been featured on NPR radio hit shows “Fresh Air with Terry Gross”, “A Prairie Home Companion”, “All Things Considered” and “Weekend Edition.”

Ramseur artists have gained much notoriety by headlining the largest music festivals in the United States including Bonnaroo, Coachella, Stagecoach, Newport Folk Festival, Austin City Limits Festival, New Orleans Jazz Fest, MerleFest and numerous others. Ramseur’s independent releases have charted four albums on the Billboard Top 200 Chart.

Chris Rigo: (Guitar/Vocals – Sugar Glyder) Studied Psychology at UNC Charlotte
Daniel Howie (Vocals/Keys/Guitar – Sugar Glyder) Studied Mass Media Communications at UNC Charlotte with a minor in Journalism

Sugar Glyder

Formed orginally in 2006 by Chris Rigo and Daniel Howie. They’ve released 2 full length albums and 2011′s Lovers at Lightspeed independently as well as 3 music videos. Their merchandising, website construction and social media hubs were also maintained in house by the band. Since 2009 they’ve booked and executed more than 400 shows across the USA. In 2011 they signed with Warner Brothers affiliate ORG Music and Outerloop Management (Washington, D.C.)

Patrick Sills

Digital Program Director at Clear Channel Media + Entertainment, where he’s helped lead the integration of digital media into a traditional media group. He has over 7 years experience in content creation, digital marketing, web metrics/analytics, database marketing, video production and social media.

He leads a digital team of designers, content creators and social media marketing over 5 web sites. These content sites consistently drive over 300K in unique visitors and millions of page views each month. Patrick also works closely with the sales team to generate new ideas that leverage digital assets for Clear Channel’s clients.

Patrick is constantly pushing the envelope by studying new marketing techniques and trying new digital products. In his free time, he enjoys reading, graphic design, and the occasional home improvement project. You can follow him on Twitter ( @patricksills ) but you’re more apt to see one of his posts coming from the brands that he represents.

If you haven’t gotten involved in The Carolina Entertainment Network (CEN), consider it. They’re dedicated to the development and promotion of music and entertainment in the Carolinas, while fostering a united and sustainable regional community of music and entertainment industry professionals. There aim is to build a supportive and united entertainment community through innovative programs, education, outreach and networking that will help empower the creative community.

I’m in. Are you?

Wednesday, April 25, at 7pm  at Wet Willie’s Inside the NC Music Factory – 900 Seaboard Street in Uptown Charlotte.

Don’t wait – get your spot. It may get crowded. RSVP HERE

Leave a Reply

Your email address will not be published. Required fields are marked *