Social Media Breakfast

Social Media Breakfast

We’ve all seen Social Media make it’s way to the headlines numerous times over the past few years in emergency and disaster situations and were moved by the touching stories we heard (Miracle on the Hudson, Mumbai and Haiti). Often we learned of these events first-hand via Social Media not the traditional news sources we used to depend on.

Today, law enforcement agencies are utilizing social platforms for detective work, recruitment background checks, special victims and gang monitoring. Fire departments are teaching safety and alerting neighborhoods of relevant hazards. The Red Cross uses various channels for community outreach and fundraising.

Last month here in Charlotte, The ‘Social Media 4 Responders’ conference united representatives from Local, State, and Federal agencies, fire service, law enforcement, emergency management, utility companies and many other related entities to foster collaboration between agencies that respond to crises by means of social networking tools. It was designed to provide high-level hands-on training pertaining to social media tools and practices responders can use today!

Whether you’re in the Responders industry or not, seeing how these public servants are maximizing these tools, hearing what they’ve learned and what works (and what doesn’t) – how they implement their crisis plan can only benefit your business, industry and social media acumen.

Please honor these professionals and what they do by joining us on Thursday, October 21st at Mez in the EpiCentre in beautiful Uptown Charlotte.


Captain Mark Basnight
Public Information Officer
Charlotte Fire Department

Basnight is also a 24 year veteran with the Charlotte Fire Department and operates in the capacity of Public Information Officer. Mark has created a strong social media presence for his organization using a host of web 2.0 tools for communicating critical messaging and public information that promotes a safe and healthy lifestyle. Mark has made popular the phrase “Stay Alert, Stay Safe, Stay Alive” which is used in all departmental fire & life safety communications. In his current capacity, Mark serves as chief editor for the department’s magazine publication, website content & design manager, host of the Internet based CFD Talk Radio show, and is responsible for the research, development, and application of social media applications.

Mark has been a presenter in forums with the Department of Homeland Security (DHS), the National Information Officers Association (NIOA), the National Fire Protection Association (NFPA), the National Urban Areas Security Initiative (UASI), and GovFresh.
Mark is also the founder and Chief Operating Officer of “Social Media 4 Responders”.

Officer R.D. Harrington
Public Affairs Officer
Charlotte Mecklenburg Police Department

Rosalyn began her career with CMPD in July 2004 and started out in patrol, where she worked the streets of the Freedom Division. In 2007, she was appointed the Community Coordinator for the University City Division, in the fall of 2009, she was assigned to the Office of Public Affairs. Most recently, Harrington along with another colleague is responsible for the research, development, and application of social media applications for the Charlotte-Mecklenburg Police Department.

Rosalyn graduated from UNC Charlotte with a degree in Kinesiology with a minor in Biology and holds a Master’s Degree in Forensics from National University.

Kate Meier
Communications/Marketing Manager
Greater Carolinas Chapter/American Red Cross

Kate Meier is the communications and marketing manager for the Greater Carolinas Chapter of the American Red Cross, which serves Mecklenburg and Iredell counties. While at the Red Cross she has used the skills she honed as a former news editor to improve the chapter’s internal and external communications efforts.

Meier has redesigned the Red Cross chapter’s Web site to make it more user-friendly and launched the chapter’s social media efforts. She uses a blog, Facebook, Twitter, Flickr and YouTube to communicate with the public and other first responders about the local chapter’s special events, fundraisers and disaster response.

The panel will also be joined by:

Kristin Y. Young
Public Relations Coordinator
MEDIC Mecklenburg Emergency Medical Services Agency

Who Should Attend: anyone with intermediate to advanced understanding of Social Media, web2.0, SEO, marketing and media.

*This event hopes to promote a higher level discussion – NOT AN ENTRY LEVEL DISCUSSION.

Date: Tuesday, September 21st
Time: 7:30 am to 9:00 am Location: Mez at the EpiCentre in Uptown Charlotte
Cost: $25 per person including a continental breakfast buffet, coffee/water, tax and gratuity. (parking is validated)


National History: The Social Media Breakfast was founded by Bryan Person in August 2007 as an event where social media experts and newbies alike come together to eat, meet, share, and learn. Marketers, PR pros, entrepreneurs, bloggers, podcasters, new-media fanatics, and online social networkers are all welcome to attend. The breakfast series began in Boston and has now spread to more than a dozen cities throughout the United States and around the world.

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