Join me at B2B Rising March 19th #BMAclt

The Carolinas Chapter of the Business Marketing Association (BMA Carolinas) has tapped me for microphone duties for their upcoming B2B Rising Regional Conference.  A full-day conference for marketing and business professionals.


This regional event is part of a global conference series designed to help B2B marketers share and learn from each other about effective strategies, tactics and creative ideas to grow their businesses.

The line up includes a host of leading B2B corporate marketing executives and thought leaders  – covering  marketing, technology, content, and creative.

Mark it on your calendars for March 19, and ask the boss for the day off so you can get your learn on. We’ll see you at Central Piedmont Community College in Uptown Charlotte.



9:30am – 10:15am:
BMA Members & Speakers Meet and Greet; Coffee & Networking for Non-Members

10:15am – 10:30am:

10:30am – 11:00am: MARKETING RISING
Ryan Saurer, Account Executive, Google B2B Marketing

11:00am – 11:30am: SOCIAL MEDIA RISING
Jeffrey L. Cohen, Co-Author, The B2B Social Media Book and Distinguished Lecturer, Ball State University

11:30am – 12:00pm: CONTENT RISING
Aaron Kahlow, CEO and Founder, Online Marketing Institute

12:00pm – 1:00pm: Lunch

1:00pm – 1:45pm: KEYNOTE
Eduardo Conrado, Senior VP of Marketing, Motorola; 2012-13 Chairman of the Business Marketing Association

1:45pm – 2:15pm: INNOVATION RISING
Stephen Liguori, Executive Director, Global Innovation and New Models at General Electric, Incoming Chairman of the Business Marketing Association

2:15pm – 2:45pm: CONVERGENCE RISING
Chris Moody, Director, Product Marketing, Oracle Eloqua

2:45pm – 3:30pm: Afternoon Break & Networking, Sponsored by

3:30pm – 3:45pm: Sponsor Spotlight and Door Prizes

3:45pm – 4:30pm: CREATIVITY RISING
Agency Panel – Dave McQuaid of VantagePoint Marketing & Nicole LeClair of Eric Mower + Associates will be presenting B2B marketing case studies for their respective clients Henny Penny and Schick/Sirona

4:30pm – 5:00pm: TECHNOLOGY RISING
Mathew Sweezey, Pardot, a company; Author, Marketing Automation for Dummies

5:00pm – 5:15pm: Closing Remarks

5:30pm – 7:00pm: TEQUILA RISING
Networking Reception with appetizers and drinks at 1900 Mexican Grill & Tequila Bar (5 minute walk from Halton Theater)


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