A Daytona 500 First: Texting and Driving? Well, kinda – sorta. #NASCAR


Social Media and Athletes. Both professional and collegiate sports have wrestled, laid down the laws, and tweaked them a few times over in the past few years as to what players and even coaches can and can’t do with their phones during game time.

Last year I spoke on the topic with Chaz Bryant on the Carolina Sports Today TV show.

You have to appreciate how NASCAR has embraced and encouraged their drivers to participate and engage with the fans. You also have to see the irony in the Daytona 500 first that took place yesterday on the track. A driver…behind the wheel…during a race…texting.

NASCAR Driver Brad Keselowski posted messages on his Twitter account while he waited in his car for the race to resume. He wasn’t actually driving and texting, but the idea that he was physically in an active race at the time is pretty cool.


Brad’s level of engagement and the second screen user-generated content he was feeding during the halt was compelling and refreshing to the fans following the race on twitter. He apparently keeps his phone in his pocket when he drives on the track.


Of course, you had to have a few naysayers cry foul on the whole thing, as if it somehow gave him an advantage down on the track.

Kudos to NASCAR for coming to the rescue and standing behind Brad’s activity.


Here’s a look at all of the images Brad posted during the race via WSOC TV

Right time, right place. Over 14 million viewers tuned in to watch on TV. Images from Brad’s twitterfeed were used repeatedly as content as point of view reference.

Brad’s twitter following increased overnite by 130,000.

What do you think?

Would you like to see more of this in other sports?

What sports do you think should allow it without interfering with actual play or without revealing sensitive playbook strategies?

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