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5 Ways To Make Your Communications Program Turn Out The Way You Want

From the way you answer your phone to the style of your letterhead, to your online presence everything your company does sends a message about the way you do business, for better or worse. The best communication programs are created on purpose to control how people perceive your company. They support the company’s business plan. […]

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It’s better to reach the people who count than to count the people you reach.

It seems these days email and social media are the default mediums for promotion. They’re effective for sure, but many overlook the power of direct-mail promotion for business-to-business marketing. It’s still a contender. It offers many benefits other channels lack, or offer with less precision and flexibility. The two biggies are: The ability to rifle-shot[…]

#mktCLT

Moderating marketCHARLOTTE. Stories of Leadership, Challenges and Success. #mktCLT

I’m stoked to be joining hosting duties this year with The Charlotte Observer’s Eric Frazier on April 24th, starting at 5:00 p.m. for networking, and some incredible panel discussions from 6:00-8:30 p.m. at CenterStage@NoDa. We’ve got an amazing line up sharing their marketing stories