Since 2008 when I first upgraded my Social Networking to include twitter, one of the biggest attractions to the new platforms for me has been the ability to quickly tap into an audience whether small or large, any all walk of life, varying interests or niches and seeing these clusters take their common interest to new levels of participation and fanaticism.
The Trade Show industry claims to be one of the original forms of Social Networking. Well, O.K….exhibitions and trade fairs began almost 600 years before the birth of Christ with merchants trading in a “multitude of the kinds of riches with silver, iron, tin and lead”.
Expos and seminars are more popular than ever now satisfying our societal “Google-education” mindset for instant information. More and more, we’re seeing businesses adopting models as educators vs. vendors of traditional products and services. We’re in a “How To/Do It Yourself” period, and teaching another company or set of individuals has better margins and referral ROI than what manufacturers will give you and it brands the “experts” in a any given field.
From tweetups to festivals, seminars and summits, expos and conferences – Social Media Marketing is the now “THE” sought after magic connector to move the audiences that count and keep them coming back year after year.
Thursday, May 20th, join our special guests:
Ted Boyd, Program Director & Tryon Street Manager of Charlotte Center City Partners.
They’ll be addressing tips, trials and tribulations of launching, engaging and owning successful events using Social Media.
I’ve produced hundreds of trade show exhibits and strategies for show-goers over the years, so I’ll be participating in my usual role as moderator but I’ll be contributing my two cents on the topic as well.
I look forward to seeing you,
Who Should Attend: anyone with intermediate to advanced understanding of Social Media, web2.0, SEO, marketing and media.
This event hopes to promote a higher level discussion and is NOT AN ENTRY LEVEL DISCUSSION.
Date: Thursday, May 20th
Time: 7:30 am to 9:00 am
Location: Mez at the EpiCentre in Uptown Charlotte
Cost: $15 per person including a continental breakfast
buffet, coffee/water, tax and gratuity. (parking is validated)
National History: The Social Media Breakfast was founded by Bryan Person in August 2007 as an event where social media experts and newbies alike come together to eat, meet, share, and learn. Marketers, PR pros, entrepreneurs, bloggers, podcasters, new-media fanatics, and online social networkers are all welcome to attend. The breakfast series began in Boston and has now spread to more than a dozen cities throughout the United States and around the world.