Experts Discuss 4 Key Reasons Why Social Media Fails

Web 2.0

Web 2.0

At the Web 2.0 Expo, a panel of industry thought leaders – Peter Kim (Dachis Corporation), Charlene Li (Altimeter Group), and Jeremiah Owyang (Forrester Research) discussed Why Social Media Marketing Fails  – and how to fix it.

Here are the key highlights from this insightful discussion where panelists also provided concrete suggestions on overcoming major hurdles to social media success in companies – via Mia Dand and her blog Marketing Mystic.

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