Truth is, these days, a happy customer tells five people, an unhappy customer tells 10, and a restituted customer tells 20. Come out defensive and swinging, and you’re screwed.
There’s a tendency to think you have to be on every platform out there. The fact is, you can’t manage every platform and make them scream results all the time.
I was pretty much off the grid over the weekend, but this morning when I logged into my Twitter account, I saw I had gotten PUNK’D. My follower number had jumped 28,000 followers. I had to rub my eyes a bit to see it clearly, but with no Ashton Kutcher to be found, it was evident I’d been PUNK’D.
Musicians are tied to community. They’re passionate about cause and the human condition as it often feeds their inspiration. When they write (just like a Twitter and Facebook status), their words reach out and relate to someone else who sees things as they do. It creates a connection and apparent conversation. It’s personal between the artist and listener.
My Father had a Rolodex on his corner of his desk at the office where he worked. It used to attract my attention as a child. It worked pretty well as a Ferris wheel with my imagination. He wasn’t amused when the cards were displaced.
Brad’s level of engagement and the second screen user-generated content he was feeding during the halt was compelling and refreshing to the fans following the race on twitter. He apparently keeps his phone in his pocket when he drives on the track.
Can traditional media survive in a social media world? What does the changing meaning of “media” mean for citizens? For businesses? For the media? How is the media changing here in Charlotte?
If you’re a Foo fiend, then this album won’t disappoint. It was recorded in old school analog technology in Grohl’s basement. How’s that for ya…old school art mixed with new media. Love it.
So, what have we learned here today Children?
Don’t let a communication novice handle a job that requires professional insight. This may be your generation’s technology, but it still has the rules of your Father’s Marketing and PR rules of engagement.
What if… the station launched a greater initiative to help retrain, redress, make over and find placement for the numerous homeless that are living like Ted, but weren’t fortunate enough to have a guy drive up with video camera?