From the way you answer your phone to the style of your letterhead, to your online presence everything your company does sends a message about the way you do business, for better or worse. The best communication programs are created on purpose to control how people perceive your company. They support the company’s business plan. […]
It seems these days email and social media are the default mediums for promotion. They’re effective for sure, but many overlook the power of direct-mail promotion for business-to-business marketing. It’s still a contender. It offers many benefits other channels lack, or offer with less precision and flexibility. The two biggies are: The ability to rifle-shot[…]
This regional event is part of a global conference series designed to help B2B marketers share and learn from each other about effective strategies, tactics and creative ideas to grow their businesses.
There’s a tendency to think you have to be on every platform out there. The fact is, you can’t manage every platform and make them scream results all the time.
I’m stoked to be joining hosting duties this year with The Charlotte Observer’s Eric Frazier on April 24th, starting at 5:00 p.m. for networking, and some incredible panel discussions from 6:00-8:30 p.m. at CenterStage@NoDa. We’ve got an amazing line up sharing their marketing stories
My Father had a Rolodex on his corner of his desk at the office where he worked. It used to attract my attention as a child. It worked pretty well as a Ferris wheel with my imagination. He wasn’t amused when the cards were displaced.
They discussed upcoming trends in the social media spectrum. Some of the predictions included the rise of mobile marketing and location-based tools like Foursquare and further integration of social media and SEO.