5 Ways To Make Your Communications Program Turn Out The Way You Want

From the way you answer your phone to the style of your letterhead, to your online presence everything your company does sends a message about the way you do business, for better or worse. The best communication programs are created on purpose to control how people perceive your company. They support the company’s business plan. […]

It’s better to reach the people who count than to count the people you reach.

It seems these days email and social media are the default mediums for promotion. They’re effective for sure, but many overlook the power of direct-mail promotion for business-to-business marketing. It’s still a contender. It offers many benefits other channels lack, or offer with less precision and flexibility. The two biggies are: The ability to rifle-shot[…]

Punk’d by The Black Hat

I was pretty much off the grid over the weekend, but this morning when I logged into my Twitter account, I saw I had gotten PUNK’D. My follower number had jumped 28,000 followers. I had to rub my eyes a bit to see it clearly, but with no Ashton Kutcher to be found, it was evident I’d been PUNK’D.