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It’s better to reach the people who count than to count the people you reach.

It seems these days email and social media are the default mediums for promotion. They’re effective for sure, but many overlook the power of direct-mail promotion for business-to-business marketing. It’s still a contender. It offers many benefits other channels lack, or offer with less precision and flexibility. The two biggies are: The ability to rifle-shot[…]